We are swaelu, your engagement consultants,event producers,graphic designers,communications specialists.

Swaelu took our festival materials to the next level. - Max Ames

Latest Work

Our Services

Hover over any of our services to find out more.

Get the benefit of 15 years of marketing and programming experience, coupled with the latest research methodologies, to guide you in creating unique and targeted programs for your organization.
INCLUDING: Public Relations Management /
Media Buying (planning and execution) /
Marketing Planning /
Strategic Planning /
Program Development /
Membership Program Development /
Volunteer Development /
Feasibility Studies /
Market Research /
Data Analysis /
Partner Development.


Fresh designs that capture your organization’s spirit and your audience’s attention. From large to small projects, we'll tailor products to fit your needs. BRANDING: Logo / Identity Design / Campaign Creation / Brand Creation.

PRINT PRODUCT DESIGN: Signage / Banners / Event Guide Books / Posters / Postcards / Invites / Brochures / Print Advertisements / Billboards / Playbills / Annual Reports / Business Cards / Exhibit Design + Materials / Labels. MERCHANDISE: T-Shirt Designs / Promotional Items / CD Art.


Whether it’s a new marketing campaign, getting the word out about an event or wanting to beef up your social followers, Swaelu leverages the latest technologies and proven techniques to execute any idea you create and build loyalty. INCLUDING: Website Development / Online Graphics / Social Media Creation and Management / Mobile Optimization / Analytics Optimization / Search Engine Optimization / Video Production (full-scale).


Swaelu helps you in all stages of event productions. From concept to completion to identifying revenue generators and good partner fits, Swaelu is here to bring any idea to life. INCLUDING: Digital media buys / Sponsorship Procurement and Management / Event Production / Ticketing (MIDWESTIX) / Beer Operations / Vendor Operations / Talent Buying.


Our Team

Over 15 years of experience, creativity and passion all combine to make our team your stronget asset!

“You have to do something you’ve never done to have something you’ve never had.”
Elizabeth Franklin

Kathryn Dickel


“Kathryn’s greatest talent is that of connector. She has the unique and invaluable ability to create a comprehensive and distinctive vision around a complex set of needs, then bringing the resources to the table to execute on that vision. Whether it be a vendor, a lead sponsor, press contact or national touring band, Kathryn gets the job done with mastery few others have in the field of marketing and events.” -Sam Carrell, Executive Director Des Moines Water Works Park Foundation.

“Believe and act as if
it were impossible to fail.”
Charles F. Kettering

Heather Hansen


Heather has been a part of growing the creative communities and supporting entrepreneurs for 15 years. While still in her mid-20s she started Swaelu Media, a marketing and web development company in 2000, with Kathryn. Realizing that their hometown, Des Moines, Iowa needed a serious cultural renaissance and the world, in general, needed a ticketing company that put the community first, they applied their creative and technological resources to found MIDWESTIX. MIDWESTIX provides event marketing and services to clients across the upper Midwest, including some of Iowa biggest events like the Des Moines Arts Festival (2013), Clay County Fair in Spencer Iowa, River Roots Live in Davenport and 80/35 in Des Moines.

“Words are, in my not so humble opinion, our most inexhaustible source of magic. Capable of both inflicting injury, and remedying it”
Albus Dumbledore

Jordan Voigt


Jordan joined the team in 2016 and strives to deliver clear communication through bold design, engaging copy, and social media strategy that connects with readers. Jordan lives for details and finding inspiration in every day objects and experiences.

Our Portfolio

This is just some of our work...

Our Clients

Read what our clients have to say about our work.

Contact Us

Drop us a line at kdickel@swealu.com or hhansen@swealu.com.
Or call 515.244.2771 ext. 200